Ifixit.com: A Prime Example of Content Marketing
As the founders of ifixit.com, Luke and Kyle, explain in the “background” part of their website, “We started out fixing an old iBook together. There were no instructions on how to do it, so we started...
View ArticleWebinars Have Touched A Content Marketing Sweet Spot: Short, Free, and Friendly
Webinars were hot about two years ago when users first caught up with the technology. Then webinars went quiet. I suspect that’s the time promoters found out people weren’t rushing to pay $199 (or...
View ArticleBuried In Work? A Trusted Content Manager Can Dig You Out.
January’s newsletter from McKinsey Quarterly included an article to help senior executives cope with information overload. The advice boils down to four must-dos: 1. Stop multi-tasking. It’s addictive,...
View ArticleThe Faceless Interview Pens A New Chapter in Content Aggregation
I follow Laura Dodd on Twitter, but I don’t know her personally. Still her simple Tweet caught my eye. It read, “My new book is in stores tomorrow!” I clicked through, of course, and found a video...
View ArticleWhich Content Works At Which Stage of Marketing? Tips for B2B-ers.
April Brown, president/CEO, Rubicon Group, presented at the April 6 Marketing Automation 101 webcast sponsored by DM News with Eloqua. The webcast focused on automated lead management systems...
View ArticleIt’s All About the Database. It’s All About the Marketing.
Everybody is raving about Groupon’s speedy domination of the old-fashioned coupon business. Some consumers are wondering what the fuss is all about. Marketers know. The fuss is the same brouhaha that’s...
View ArticleIs Content Marketing Making Us Dumb?
Writing on his rethinc.k, blog last week, Jason Wilson posted “Content Marketing Will Kill the Law.” Not a question, mind you, a declaration. Wilson, vice president of Jones McClure publishing in...
View ArticleYummy Content Makes My Mouth Water!
I’ve been coming across all kinds of content marketing projects that are certainly doing a tremendous job for their clients and organizations. Here are four of my recent favorites. This fantastic...
View ArticleVideo Content — a.k.a. Content TV — Explodes
Here are three terrific examples of content marketing via video. Target Marketing Magazine launched its newest initiative, DMIQ TV in mid-May. Featuring the “Direct Mail Package of the Week,” content...
View ArticleThe Seven Seductions of Podcasting
I ran across Jon Buscall’s website this morning. Jon is a first-rate marketer from Sweden and on his blog, Jon shares his experiences in running JontusMedia, a sole-proprietor communications, content,...
View ArticleEntertainment Is Content, Too, And SAPPI Paper Proves It
SAPPI paper has produced a series of wacky videos via its FloChannel. Launched in January and tagged “Off Register,” these videos depict life in a printing plant. Say what? The printing and production...
View ArticleWhy E-Newsletters Are the Top Content Marketing Tool, Plus 16 Zero-Cost...
Like most marketing professionals, I’m registered at SlideShare and have been for several years. This morning, for the third time in so many months, I received an e-newsletter from my “SlideShare...
View ArticleWhat It Takes To Get Corporate Video Right (More Than You Think)
Video as content is raging on the Internet. These statistics from Online Marketing prove it. YouTube gets 2 billion views a day. 24 hours of video are uploaded every minute. More video goes up on...
View ArticleHey, Content Marketers? Whaddya Know About PR?
A report from the fashion industry that I read yesterday struck me as either revolution or devolution for content marketers. The report quoted Quynh Mai, a digital agency CEO, acknowledging that...
View ArticleSimply Putting Up Video Content Is a Hack Move That Doesn’t Hack It
A local area group that’s been around town for a long time recently changed its name and has been reinventing itself in other ways. Part of the “new and better” endeavor involves using videos to sell...
View ArticleToday’s “Show Me” Website Is A Content Marketer’s Dream
A content marketer’s job is to share what an organization knows. We can do that piecemeal in blogs, videos, slideshows, whitepapers, articles, and so on. But nothing puts it all out there like a...
View ArticleAs A Content Marketer, Here’s What I Cherish In An Infographic
I’ve noticed a trend lately to infographics that need to be read in order to be appreciated. Doesn’t that defeat the purpose? As a content marketer, I like my infographics with a lot less info and a...
View ArticleTips for Talking to the Uber Rich
Somehow I got on the mailing list of The Blue Fish Concierge, from whence I landed at “Fish Food,” the blog. Swimming in this sea commands a hefty toll. At Fish Food, I chowed down on the Buggatti...
View ArticleIf Anybody’s Ever Asked You for Creative Advice, You Need the “Helping My...
If you have a creative talent — writing, website development, photography, marketing, design and layout, etc. — chances are about 100% that friends and family sometimes say, “Do you think you could...
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